Vær til stede, hvor
Danmark handler.
Annoncér på tværs af MENY, SPAR og Min Købmand og nå 3,1 millioner ugentlige kunder tæt på planlægnings- og købsøjeblikket.
Ét netværk · tre kæder
Kæderne
Tre kæder, tre kundebaser.
Tre kendte kæder med hver sin kundebase. Planlæg på
tværs eller vælg de kæder, der passer din kategori.
tværs eller vælg de kæder, der passer din kategori.
Danmarks MADmarked.
Danmarks MADmarked med 5.000+ faguddannede slagtere, fiskehandlere, ostemestre og vinfolk. Koncepter som Danske Madskatte og MENY Vin giver kvalitet og inspiration hver dag.
553.982
Loyalitetskunder
1,5 mio.
Kunder pr. uge
116
Butikker
654.000
App- & web-brugere
FMCG · DK · 8 weeks
Always-on across all six markets
Directly in the buying journey — from homepage and category to search and checkout.
+18%
Sales lift
6.1×
ROAS
FMCG · DK · 8 weeks
Drive trial via sampling + screens
Directly in the buying journey — from homepage and category to search and checkout.
+18%
Sales lift
6.1×
ROAS
Betroet af førende brands
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Brand 1
Brand 2
Brand 3
Brand 4
Brand 5
Brand 6
Why Adshop Media
Closed-loop measurement. Six markets. One contract.
Advertising on Adshop reaches a logged-in audience already in shopping mode — and every impression ties back to verified sales on the same loyalty identifier.
Close to the purchase moment
68%
Of Adshop sessions start in the search or category page — intentional shoppers with high conversion potential.
Adshop Club, six European markets
Loyal customer base
71%
Of Adshop sessions start in the search or category page — intentional shoppers with high conversion potential.
2024
50%
2025
68%
2026
80%
Adshop Club, six European markets
Brand-safe environment
Of Adshop sessions start in the search or category page — intentional shoppers with high conversion potential.
Adshop Club, six European markets
Advertising formats
Onsite, offsite and in-store — the full shopper journey.
Adshop offers 14 onsite formats across web, app and email, plus offsite activation on display, social, CTV and DOOH, plus 440 in-store digital screens. All powered by the same first-party data layer.
Onsite
On adshop.com, app and email
Directly in the buying journey — from homepage and category to search and checkout.
Homepage takeover
from EUR 2,500/d
Category sponsorship
from EUR 2,500/d
Run of site
from EUR 2,500/d
Onsite
Activated on Adshop first-party data
Directly in the buying journey — from homepage and category to search and checkout.
Homepage takeover
from EUR 2,500/d
Category sponsorship
from EUR 2,500/d
Run of site
from EUR 2,500/d
Onsite
440 screens across 142 stores
Directly in the buying journey — from homepage and category to search and checkout.
Homepage takeover
from EUR 2,500/d
Category sponsorship
from EUR 2,500/d
Run of site
from EUR 2,500/d
Typical first campaign: EUR 25-75k across 6-8 weeks · sample plans available on request.
Targeting
Targeting on deterministic first-party data.
Onsite and offsite share the same data layer — deduplicated reach across surfaces. Choose concrete behavioural cohorts instead of proxy segments.
Category buyers
For example, all customers who have purchased in the category in the last 90 days. Use to grow share-of-wallet within an existing category base.
Indicative reach: ~1.6M Adshop Club members (varies by category)
Category buyers
For example, all customers who have purchased in the category in the last 90 days. Use to grow share-of-wallet within an existing category base.
Indicative reach: ~1.6M Adshop Club members (varies by category)
Category buyers
For example, all customers who have purchased in the category in the last 90 days. Use to grow share-of-wallet within an existing category base.
Indicative reach: ~1.6M Adshop Club members (varies by category)
Category buyers
For example, all customers who have purchased in the category in the last 90 days. Use to grow share-of-wallet within an existing category base.
Indicative reach: ~1.6M Adshop Club members (varies by category)
Onsite and offsite share the same data layer — deduplicated reach and one unified effect measurement. Source: Adshop CRM · 2026 segmentation framework.
Targeting
Verified campaign outcomes.
Onsite and offsite share the same data layer — deduplicated reach across surfaces. Choose concrete behavioural cohorts instead of proxy segments.
4.8×
Median onsite ROAS · p25-p75 range 3.1× – 7.2× · n=312 campaigns 2025
Adshop Club, six European markets
+22%
Median sales lift for FMCG advertisers vs. control
Adshop Club, six European markets
84%
Median sales lift for FMCG advertisers vs. control
Adshop Club, six European markets
11 d
Average time from signed SOW to first live impression
Adshop Club, six European markets
Media formats
Onsite, offsite and in-store — the full shopper journey.
Formats across web, app, email, display, social and in-store screens. All powered by the same first-party data layer.
In-Store
Onsite
Offsite
Audience
Affluent families across Nordic and DACH.
Demographic profile built from Adshop CRM and Google Analytics, 12-month rolling average to May 2026.
Denmark
28%
Denmark
28%
Denmark
28%
Denmark
28%
Share of total monthly visitors. Bars scaled relative to leading market (Denmark = 100%). Strongest reach in Copenhagen, Stockholm, Oslo and Amsterdam metro areas — pair with national retail partners for full coverage in Bavaria and Lower Saxony.
Gender split
Women 58%
Men 42%
Primary shopper in the Adshop customer base is women in resource-strong families.
Source: Adshop CRM · 12-mo avg to May 2026
Age distribution
25–44 years
38%
45–64 years
38%
25–44 years
38%
25–44 years
38%
Source: Adshop CRM · self-reported at signup
Measurement
Real reports, not just impressions.
Every Adshop campaign delivers a weekly post-flight readout tied to loyalty-ID sales. Below: a sample of the dashboard advertisers receive at mid-flight.
Matched-control sales-lift methodology
API access for advertiser BI integrations
Person-level attribution across all three channels
Frejborg Sparkling — Q4 launch · Day 22
Impressions
4.8M
ROAS
6.1×
New buyers
12,400
Week 1
Week 2
Week 3
Week 4
How to get started
Three steps from brief to live campaign.
1
Build the brief
We build the campaign with you — media strategy, audience selection, creative production and effect measurement.
Lead time: 2-4 weeks from brief to live
2
Run with the team
We build the campaign with you — media strategy, audience selection, creative production and effect measurement.
Lead time: 2-4 weeks from brief to live
3
Ship the creative
We build the campaign with you — media strategy, audience selection, creative production and effect measurement.
Lead time: 2-4 weeks from brief to live
Ready to get started?
Talk to the Adshop Media team.
We are a team of 11 dedicated specialists. From media strategy and format selection to creative production and effect measurement. We respond within one business day.
Head of Retail Media
Mia Lindberg
Retail Media team of 11 — concierge model from brief to effect report.
